In 2016, Jackie Bezos, co-founder and president of the Bezos Family Foundation, keynoted the Aspen Ideas Festival with a speech entitled “Putting Early Childhood Research Into Action To Build An Early Learning Nation.”
“For the past seven years we've been funding neuroscience at the world's leading institutions,” Bezos said, revealing the breadth of the Foundation’s effort for the first time.“ Quality early childhood experiences boost high school graduation rates, and boosting high school graduation rates means a lifetime of higher earnings for the individual.” The science, Bezos said, had the potential to initiate massive behavior change, but only if it reached those in a position to act.
The Bezos Family Foundation had been focused on early education (from birth through high school) for sixteen years. To ensure its research didn’t stagnate in academia, it evolved a brand to make early-childhood education part of every caregiver, educator, and parent’s toolkit. That brand is Vroom, and in launching Vroom, the Bezos Family Foundation sparked a movement to make these learning moments commonplace, and inspire the best scientific, philanthropic, and corporate partners to join its quest.
This is a story about Uncorked Studios joining the Bezos Family Foundation’s quest to create a digital platform to form a cornerstone of a larger educational movement. Together with Bezos and partner agency Johannes Leonardo, Uncorked concepted and built an accessible digital tool to help caregivers foster early childhood brain development at key moments in their busy days. The app has been effective for one reason: it doesn’t ask parents to change routines, or add tasks to crowded lists. Daily Vroom helps caregivers see how routine moments like bath time, driving, grocery shopping, and normal parts of parenthood are the times they can help a child’s mind reach its potential. The end result is more than just an app. Daily Vroom has become habit, building crucial connections in a broader educational movement.
Research Led Design
Visual Design and Art Direction
Rewards Based Game Engine
Product Concept and Iterations
Backend Web Development in Python/Flask back by PostregSQL and Nginx
End-to-End Product Development
Custom CMS and Visual Content Tracking
Cross Generation iOS, Android and Fire Phone Development