Developing an engaging product for a younger audience is an incredibly fun challenge but it also comes with its own set of considerations. Not only did the interface need to be simple and straightforward, but it also had to work with the types of devices our target audience would experience the application on. As is common in many families, the bulk of our younger users are making movies with older iPhones and iPod touch devices of all generations—and oftentimes the hand-me-down devices.
Knowing that, when building the original product and still today, we put a great deal of effort into building it in a way that supports older devices and operating systems. To that end, we can ensure that the experience of creating a movie with the LEGO Movie Maker application is a great experience regardless of age, experience level, or hardware. We’ve continued to iterate on and improve the Lego Movie Maker with feature updates now spanning multiple years of use.
The continual strong usage of the app highlights our success in the endeavor of maintaining a highly functional experience for aging hand-me-down devices, while embracing the ever-expanding capabilities in each new release of the iOS platform. Building on top of device compatibility, one of our most engaging development challenges has been understanding and delivering an increasingly complex feature set that remains elegant enough to be useful for children, but powerful enough to serve the needs of older, more capable users.
2013 Webby Awards - Winner of Mobile & Apps: Entertainment - 2013 Webby Awards - Nominated for Mobile & Apps: Best Use of Mobile Video - 2013 SXSW Interactive Awards - Nominee for Best Entertainment - 2012 Appy Awards - App of the week - 2012 FWA (Favorite Website Awards) App of the day - 2013 Communication Arts Interactive Annual 19: Mobile - 2012 - London International Awards Bronze Winner in Digital - Recreation - 2012 - London International Awards Bronze Winner in Digital - Mobile Apps
Enabled amazing creativity!
2013 Webby Awards - Winner of Mobile & Apps: Entertainment
2012 Appy Awards - App of the week
2012 FWA (Favorite Website Awards) App of the day
2013 Communication Arts Interactive Annual 19: Mobile
2012 - London International Awards Bronze Winner in Digital - Recreation and Mobile Apps categories