Connecting to College
Of all the goals of the Meijer Care Packager, connecting with students today in a way that motivates engagement and provides a shareable conversation piece, rose to the top of the list. To do this, we set out to turn something seemingly mundane, like the necessity of grocery shopping on a student-tight budget, into an entirely new way of interacting.
What kind of name accurately gives people an understanding of its purpose, while most importantly connecting with an 18-22 year old audience? How can people that are standing in line and waiting to enter become a part of the experience? What type of interface helps people quickly identify objects, and get excited about the possibility of them showing up on their doorstep, after doing nothing more than sending a quick video to the folks? These are the types of questions we dug into.
To start to answer these, we embarked on an exploratory discovery period where we worked with the client to identify the goals of the overall initiative, investigate our ideas and assumptions, and, most importantly, design a plan of attack that started to answer them in a variety of new ways.