Our Partner:

Safecast

"A global volunteer-centered citizen science project working to empower people with data about their environments."

Type of Company:

Community-driven data nonprofit

HQ:

International

Key Date:

March 2011

After the Tohoku earthquake and tsunami, and the Fukushima Daiichi nuclear disaster on 3/11/2011, the people of Japan had a critical question: Are we safe? They lacked consistent, reliable public data regarding radiation levels, and Uncorked Studios saw an opportunity to help.

Within 72 hours of the earthquake, Uncorked Studios launched RDTN.org — a site designed to collect and display aggregate radiation levels. In the weeks that followed, RDTN became part of a global organization that combined the efforts of volunteers and technology and disaster experts. With our first face-to-face meeting in Tokyo, the organization recognized the value of establishing a single identity under which to collect its work and Safecast was born.

In addition to our contribution to what became the Safecast website, Uncorked also developed the logo and brand elements for the organization.

SKILLS


Product, Communications, and Brand Strategy


Web Development


Branding Design


 


CMS Creation


APIs and Auth


AWS and Google Cloud Architecture


Safecast

INSIGHT

An empowered community and network of sensors can provide more accurate, reliable radiation data than governments.

While it is now a global non-profit, Safecast’s beginnings are rooted in an ad-hoc network of volunteers who assembled in the weeks and months following the disaster. We knew the organization needed structure, including a readily identifiable brand that could legitimize the information that was being collected and displayed on the site. Speed was critical in the early days of the organization, as was trust. Whatever brand elements were created for Safecast, needed to convey several layers of meaning: connectivity, humanity, reliability, and most of all safety. Our team created several variants of a brand system and ultimately coalesced around two core brand marks that were meant to be used on everything from Safecast cars and t-shirts to geiger counters and telephone poles marking specific radiation data. The brand mark was designed to be recognizable at a distance and in any language.

The Safecast brand system has been in active use since its introduction in 2011 and the work that it does remains as relevant today as it was in the beginning—it continues to be one our of proudest endeavors. Learn more about the history and future of Safecast by visiting the site.

SUCCESSES


Safecast has grown into a full-fledged, global volunteer organization built on the original concept


The brand system has been in active use since its introduction in 2011


Safecast device won a 2013 Good Design Award


Safecast has the largest collection of independent radiation data in the world