Our Partner:

Safecast

After the Tohoku earthquake and tsunami, and the Fukushima Daiichi nuclear disaster on 3/11/2011, the people of Japan had a critical question: Are we safe? They lacked consistent, reliable public data regarding radiation levels, and Uncorked Studios saw an opportunity to help.

Within 72 hours of the earthquake, Uncorked Studios launched RDTN.org — a site designed to collect and display aggregate radiation levels. In the weeks that followed, RDTN became part of a global organization that combined the efforts of volunteers and technology and disaster experts. With our first face-to-face meeting in Tokyo, the organization recognized the value of establishing a single identity under which to collect its work and Safecast was born.

In addition to our contribution to what became the Safecast website, Uncorked also developed the logo and brand elements for the organization.

Safecast

While it is now a global non-profit, Safecast’s beginnings are rooted in an ad-hoc network of volunteers who assembled in the weeks and months following the disaster. We knew the organization needed structure, including a readily identifiable brand that could legitimize the information that was being collected and displayed on the site. Speed was critical in the early days of the organization, as was trust. Whatever brand elements were created for Safecast, needed to convey several layers of meaning: connectivity, humanity, reliability, and most of all safety. Our team created several variants of a brand system and ultimately coalesced around two core brand marks that were meant to be used on everything from Safecast cars and t-shirts to geiger counters and telephone poles marking specific radiation data. The brand mark was designed to be recognizable at a distance and in any language.

The Safecast brand system has been in active use since its introduction in 2011 and the work that it does remains as relevant today as it was in the beginning—it continues to be one our of proudest endeavors. Learn more about the history and future of Safecast by visiting the site.