After the Tohoku earthquake and tsunami, and the Fukushima Daiichi nuclear disaster on 3/11/2011, the people of Japan had a critical question: Are we safe? They lacked consistent, reliable public data regarding radiation levels, and Uncorked Studios saw an opportunity to help.
Within 72 hours of the earthquake, Uncorked Studios launched RDTN.org — a site designed to collect and display aggregate radiation levels. In the weeks that followed, RDTN became part of a global organization that combined the efforts of volunteers and technology and disaster experts. With our first face-to-face meeting in Tokyo, the organization recognized the value of establishing a single identity under which to collect its work and Safecast was born.
In addition to our contribution to what became the Safecast website, Uncorked also developed the logo and brand elements for the organization.