Our Partner:

Mullen and Small Batch Beer Co.

"Small Batch is a place that invites you in for a totally different drinking adventure every time you walk through its door."

Type of Company:

Craft brewery


Winston-Salem, NC

Key Date:

Q2 2014

We’re big fans of craft beer. It’s a Portland thing. And even though Portland’s beers rank among the best, we were excited for the opportunity to help the folks at Small Batch Beer Co. in Winston-Salem, NC, design and develop a mobile-friendly, data-driven website for their company.

We built the site atop of our custom CMS, Galapagos, which gave their team an easy way to manage the content throughout the site. This also gave them access to the data that we collected about beer ratings and dates on tap as well as the votes cast by site users to bring a beer back. Knowing that users would need standard restaurant information, and more complicated features like the ability to rate beers on mobile, we built two distinct experiences: one for desktop and one for mobile. In both cases, the site is fully-functional and built specifically for each person’s context.

We worked with the Winston-Salem branch of Mullen on the site designs, and provided UX and development help.


Web Development

CMS Creation


Native Mobile UI Design

Responsive Web UI Design


Demonstrating scarcity drives demand

In addition to the custom CMS and the two site front ends, we helped Small Batch realize their aspirations to deliver more value by providing their customers with real-time data—so beer fans could monitor the availability of their favorites anytime, anywhere.

This particular challenge meant creating a sustainable communication system between the hardware at the brewery and the software elsewhere. To do this, we built a service to pull in data from ioBridge sensors and translate the data to level percentages. But to make it useful, our team found a way to humanize the data.

Blending vector assets, JavaScript animations, and a bit of math, we created simple visualizations that offer real-time beer levels. Existing beers are easy to track, and the system is set up to make changes or additions straight forward.


A very early version of real-time public data tracking

Used physical sensors to track the various barrel levels and relay that information to the system