We’re big fans of craft beer. It’s a Portland thing. And even though Portland’s beers rank among the best, we were excited for the opportunity to help the folks at Small Batch Beer Co. in Winston-Salem, NC, design and develop a mobile-friendly, data-driven website for their company.
We built the site atop of our custom CMS, Galapagos, which gave their team an easy way to manage the content throughout the site. This also gave them access to the data that we collected about beer ratings and dates on tap as well as the votes cast by site users to bring a beer back. Knowing that users would need standard restaurant information, and more complicated features like the ability to rate beers on mobile, we built two distinct experiences: one for desktop and one for mobile. In both cases, the site is fully-functional and built specifically for each person’s context.
We worked with the Winston-Salem branch of Mullen on the site designs, and provided UX and development help.
Native Mobile UI Design
Responsive Web UI Design
In addition to the custom CMS and the two site front ends, we helped Small Batch realize their aspirations to deliver more value by providing their customers with real-time data—so beer fans could monitor the availability of their favorites anytime, anywhere.
This particular challenge meant creating a sustainable communication system between the hardware at the brewery and the software elsewhere. To do this, we built a service to pull in data from ioBridge sensors and translate the data to level percentages. But to make it useful, our team found a way to humanize the data.
A very early version of real-time public data tracking
Used physical sensors to track the various barrel levels and relay that information to the system