Our Partner:

Zepp Labs

"Our goal is to take the guesswork out of training by providing instant, unbiased data allowing you to make the necessary adjustments to improve faster than ever."

Type of Company:

Privately-held hardware startup

HQ:

San Jose, CA

Key Date:

Q3 2013

One of our driving interests at Uncorked Studios is the interaction between hardware and software, so when Zepp Labs approached us with their new, exceptionally small wearable device, we saw huge potential.

While Zepp had an existing golf app and website, they were expanding reach to two new and different sports — baseball and tennis.

The Zepp device is mounted to your golf glove, baseball bat, or tennis racket, and provides valuable information about each swing. The companion iOS apps needed to provide immediate feedback in the field, as well as more in-depth information that could be explored later.

Our team worked closely with Zepp to develop a foundation that could apply the same basic app framework to the three distinct sports. The overall app structure, core interactions, and visual design each considered our athletes and the context in which they’d be using Zepp.

The Zepp website also received a complete redesign. Not only had the core Zepp brand been updated, but the addition of the two new sports required a reorganization of content. We worked with Zepp and their development partner to create a site that allowed athletes to quickly identify themselves by sport and find the content most relevant to them.

For a more in-depth look at our research into wearables and connected hardware, check out our Wearables Report.

SKILLS


Ethnographic Research


Native Mobile UI


Lab and Field Research


Responsive Web UI Design


 


Interaction Design


Art Direction


iOS


Web Development


Created With Understanding

INSIGHT

One size doesn’t fit all, when it comes to tracking data from different sports

Professional athletes have always had the benefit of expensive technology that can improve their performance. Normal athletes; however, rarely have the luxury of understanding the specific data that could help them grow.

With that in mind, the Zepp sensor offered new potential for golfers and baseball and tennis players. By talking with existing Zepp users, as well as a range of players from each sport, our team developed a core unifying principle to design from: making data clear and actionable, specifically for each sport.

This meant developing rationale for each sport — how it is played, how people practice, what specific data is valuable, and who would benefit most from the Zepp system. We researched how athletes wanted to access data. The findings, combined with an understanding of the competitive landscape and business goals of the sports, created a clear framework for our team to design from.

Play to the Strengths

SUCCESS

Launched the full suite of a new product, including three native apps

Our design team began by understanding which existing elements of Zepp’s original golf app were valuable to players. We designed a new system based on what we heard from real golfers. Specifically, we worked to make sure data was actionable in whichever context a user happened to be. Whether on the course or back at home reviewing the day, we structured the app around people.

With a core app structure in place, we applied the same basic methodologies to two new sports: baseball and tennis. In each sport, the way people practice and play varies. Baseball players wanted to review data swing by swing. Conversely, tennis players needed an app that would log sets of data for review at a later time.

In all cases, we worked to build a system for athletes.

For use in the field, we considered physical variables like the interference of sunlight and distance from eyes to ground. We researched how athletes access data — making sure that vital information was available at a glance and from a distance, and then giving the user access to granular data for further analysis.

Zepp’s product line provides athletes with information about their performance that had never been available before. In order to make the most of this data, users needed to understand what it means. Our designers created iconography for use in the entire suite of applications.

In addition to our interaction design, Uncorked took thousands of original photos and created illustrations to help provide context for the various metrics being provided — this included swing score, impact angles, and backswing rotation, among others.